My idea won an internal contest for what Bloomingdale's could use as an April Fools' Day prank, which turned into a full-blown campaign overnight!
Started out just being a little customer email, then we decided to take out a full-page ad in the New York Times (that I got to design!) and then we figured, ok why not just run with it?! Let's make actual bottles and shoot a fake over-the-top fragrance video... all in 36 hours turn-around time!
Two laaaaate nights (luckily, unlimited Forty Carrots froyo for snacks) and success - we released it April 1! Got some press coverage too :)