Monday, October 31, 2016
Thursday, August 11, 2016
Friday, April 01, 2016
Had a ton of fun art directing the Bloomingdale's April Fool's video, check it out!
Experience the elegance. Feel the fantasy. Taste the toppings. Introducing Forty Carrots the fragrance. 👅! We're not really launching frozen yogurt fragrances, but you can still indulge at one of our @fortycarrots restaurants. Just mention our April Fools’ prank today for one free topping on your frozen yogurt. #AprilFools!A video posted by Bloomingdale's (@bloomingdales) on
My idea won an internal contest for what Bloomingdale's could use as an April Fools' Day prank, which turned into a full-blown campaign overnight!
Started out just being a little customer email, then we decided to take out a full-page ad in the New York Times (that I got to design!) and then we figured, ok why not just run with it?! Let's make actual bottles and shoot a fake over-the-top fragrance video... all in 36 hours turn-around time!
Two laaaaate nights (luckily, unlimited Forty Carrots froyo for snacks) and success - we released it April 1! Got some press coverage too :)