Happy April Fools!

My idea won an internal contest for what Bloomingdale's could use as an April Fools' Day prank, which turned into a full-blown campaign overnight!

Started out just being a little customer email, then we decided to take out a full-page ad in the New York Times (that I got to design!) and then we figured, ok why not just run with it?! Let's make actual bottles and shoot a fake over-the-top fragrance video... all in 36 hours turn-around time! 

Two laaaaate nights (luckily, unlimited Forty Carrots froyo for snacks) and success - we released it April 1! Got some press coverage too :)

Entertainment Weekly: How your favorite brands celebrated April Fools' Day

Forbes: April Fools 2016 Top Brand Pranks 

AdWeek: April Fools' Day 2016: Our Foolishly Giant List of the Best Brand Hoaxes

Us Weekly: Chickens Hatching Pom-Poms, Frozen Yogurt Fragrances and More of the Best Style Pranks