Friday, April 01, 2016

Had a ton of fun art directing the Bloomingdale's April Fool's video, check it out!

Happy April Fools!

My idea won an internal contest for what Bloomingdale's could use as an April Fools' Day prank, which turned into a full-blown campaign overnight!

Started out just being a little customer email, then we decided to take out a full-page ad in the New York Times (that I got to design!) and then we figured, ok why not just run with it?! Let's make actual bottles and shoot a fake over-the-top fragrance video... all in 36 hours turn-around time! 

Two laaaaate nights (luckily, unlimited Forty Carrots froyo for snacks) and success - we released it April 1! Got some press coverage too :)