Friday, April 01, 2016

Had a ton of fun art directing the Bloomingdale's April Fool's video, check it out!

So... Big news!



My idea won an internal contest for what Bloomingdale's could use as an April Fools' Day prank, which turned into a full-blown campaign overnight!



Started out just being a little customer email, then we decided to take out a full-page ad in the New York Times (that I got to design!) and then we figured, ok why not just run with it?! Let's make actual bottles and shoot a fake over-the-top fragrance video... all in 36 hours turn-around time! 

Two laaaaate nights (luckily, unlimited Forty Carrots froyo for snacks) and success - we released it April 1! Got some press coverage too :)

Tuesday, September 22, 2015

Who to hire, when (infographic)

A fun infographic I created for Justworks is getting some traction on Twitter and was written about in Entrepreneur!





Saturday, July 18, 2015

Coffee Break


Working on a watercolor for a caffeine-o-phile friend.

Wednesday, July 15, 2015

Monday, April 20, 2015

Bloomies Plus Catalog!



I designed the latest Spring 2015 Shop for Women mailer, check out the full project here