Saturday, April 02, 2016

So... Big news!



My idea won an internal contest for what Bloomingdale's could use as an April Fools' Day prank, which turned into a full-blown campaign overnight!



Started out just being a little customer email, then we decided to take out a full-page ad in the New York Times (that I got to design!) and then we figured, ok why not just run with it?! Let's make actual bottles and shoot a fake over-the-top fragrance video... all in 36 hours turn-around time! 

Two laaaaate nights (luckily, unlimited Forty Carrots froyo for snacks) and success - we released it April 1!

Tuesday, September 22, 2015

Who to hire, when (infographic)

A fun infographic I created for Justworks is getting some traction on Twitter and was written about in Entrepreneur!





Saturday, July 18, 2015

Coffee Break


Working on a watercolor for a caffeine-o-phile friend.

Wednesday, July 15, 2015

Monday, April 20, 2015

Bloomies Plus Catalog!



I designed the latest Spring 2015 Shop for Women mailer, check out the full project here